At one point or another, you’ve probably asked yourself if Twitter helps grow your business or if it’s a total waste of time.
The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways.
Here’s how you can harness the social power of Twitter to gain followers, fans, and customers who love your products and services (and what you have to say online).
But first, you’re going to want to set measurable goals before diving in. You need to outline precisely what you want to get out of using Twitter.
Set Twitter Goals
Without set milestones, you’re more likely to make mistakes.
The number one challenge for social media is ROI.
Why? A lot of businesses are posting content to Twitter and hoping people will interact with it.
Posting without a plan doesn’t work. You need to set goals and milestones you want to achieve so you can customize your posts accordingly.
65% of businesses say generating leads is their biggest challenge when it comes to marketing. Why not try using Twitter to overcome this difficulty?
Here are some examples of goals you might want to achieve:
- Get more traffic
- generate better-qualified leads
- provide faster customer service
- build a following
- network
Once you’ve identified your goals, choose specific accomplishments for each one.
These could be things like keeping your response rate above a certain percentage, generating a certain number of leads from Twitter, etc.
Be sure to pick a deadline for each goal, whether it be quarterly, monthly, or weekly.
Then, measure activity and track goals with a tool like Google Analytics.
If you follow these tips and establish meaningful goals, you’ll have more than a random Twitter account with high hopes and low results.
Once you set your goals, you’ll need to start interacting with the right people.
Grow Your Business Using Twitter
Considering Twitter as a marketing tool will boost your business exponentially if you are using it correctly and have identified the best ways to reach your target market through Twitter. If you are considering using Twitter as a platform to grow your business, here is what you need to do to ensure success.
Actively Market Your Business
The first step in Twitter marketing is to utilize active marketing. This requires you to proactively engage with your target market to keep them interested, as opposed to passive marketing, which can be effective, but only to a limited extent and is not nearly as effective as active marketing. To actively market your business, you need to pay attention to how you construct your Twitter bio. This must include keywords that are descriptive of your business and what customers might be searching for on Twitter.
These keywords attract new followers and provide Twitter with information about your business, and therefore allow Twitter to show your account to people who might follow. Keep these keywords to a precise minimum to ensure that your account is being advertised to your target market. Another way to grow your following is to use the search function on Twitter and find people talking about your niche. It is essential to establish your account’s presence in your niche. Twitter can be a difficult task for a busy businessperson.
A tool like Twesocial can help with this. Twesocial is a growth service that will grow your following for you. It will assign a case manager to your account, and from there, they will ensure more exposure and increase your followers without the use of bots. They will also ensure that your followers are active and relevant to your niche. The service guarantees new, relevant followers and exponential growth.
Tweet as Much as You Can
Being active on social media is the key to gaining and maintaining new followers, which is the first step in growing your business using Twitter. When using this social marketing platform, it is essential to tweet as much relevant content as possible. Do some quick competitive analysis and find your “sweet spot” for the number of times you should be tweeting per day. This will vary depending on your location and the target audience you are targeting.
If you are unsure of how much to tweet in a day, a general rule is to tweet more rather than less; too much is far better than too little. Whilst the amount of content you post is significant, it is also essential that you time your tweets with a posting schedule. You want your audience to be engaged and attentive while you are tweeting, to ensure you receive maximum engagement.
Generally, the best time to tweet is in the afternoons during the week. With all the effort of carefully timed tweets, it is also essential to put in that tiny bit of extra effort to utilize hashtags effectively. Hashtags are a way to make your tweets searchable on the app and will show your content to people who have searched for the hashtags you have used in your tweets. Research shows that tweets with hashtags receive significantly more interaction than those without hashtags. Adding hashtags to your tweets is a simple, quick, and effective way to get your tweets seen by as many people as possible. Without them, it is a lost opportunity to gain traction.
Create Engagement
Twitter uses an algorithm that heavily relies on engagement. This means the more you get people to interact with your account, the more Twitter will advertise and boost your account. An excellent way to create engagement and grow your business on Twitter is to utilize visuals.
Visuals are attractive to the eye, and people will often stop to look at a picture or video. Create polls that your followers can interact with, respond to your followers’ tweets and share their marketing content when it is relevant to your account, go live so allow for real-time interaction, and make use of Twitter threads. Twitter threads are currently very popular, and they are one of the most effective ways to drive traffic to your account.
Give People Free Stuff
People love free stuff, whether they need it or not. Sometimes, people need an incentive, and giving people free stuff encourages them to complete a call to action. By making use of giveaways, coupons, and discounts, you encourage people to follow your account and engage with your content. The immense gain from giving away some free stuff is well worth the small sacrifice.
Conclusion
If you’re wondering whether Twitter helps grow your customer base, the answer is yes– but you have to use it in the right way. Even I had to work at it.
Once you set measurable marketing goals, you’ll have an outline of why you’re using Twitter in the first place. Your goals will keep you on track during all your Twitter campaigns.
Gain Twitter followers by engaging in conversational Twitter chats and using Twitter ads to your advantage. Promote your tweets, account, or industry-related trend.
Run a Twitter ad, and don’t forget to devote special attention to video.
Hold contests to generate a buzz around your products and services, and follow up with customers after the competition has closed.
Finally, remember to automate your efforts with Twitter tools that will save you time and energy.
