How to Run an Omnichannel E-Commerce Marketing Campaign
Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the …
How to Use Blockchain in Marketing Data Security
Blockchain is a decentralized digital ledger that securely stores records across a network of computers in a way that is transparent, immutable, and resistant to …
5 Steps for Using Paid Advertising to Drive Conversions
Paid advertising is one of the most popular forms of advertising and has grown into a billion-dollar industry. It helps companies reach people who are …
How to Humanize AI-Generated Marketing Content
Artificial intelligence (AI) has revolutionized the way we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from …
How to Use DaaS Tools in Your Marketing Analysis
Data as a Service (DaaS) is a cousin of Software as a Service (SaaS). DaaS builds on the concept that the product (in this case, …
How to Optimize Ad Center for More Effective Paid Campaigns
With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in …
5 Coding Bootcamps to Help You Snag a Job In Digital Marketing
When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can …
A/B Testing: Definition, How it Works, Examples & Tools
Whether it’s your landing pages, product pages, or the user experience on your brand’s app, you surely want to increase conversions and engagement. To achieve …
How to Create an Authentic Brand Story that Actually Improves Trust
Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like …
The Ultimate Guide To Joining or Hosting A Twitter Chat
With more than 300 million monthly active users, Twitter is one of the most dynamic and diverse social media platforms out there. That said, there …