If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience.
That’s where Amazon Posts comes in.
Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems.
What Are Amazon Posts?
Amazon Posts is Amazon’s social media action designed to help shoppers find new products and engage with their favorite brands.
Basically, this is Amazon’s interpretation of Instagram. Posts enable brands to create and promote product-related content, directly linking to specific product catalogs. All your posts will appear on your brand‘s feed.
Your content is visible to shoppers on product detail runners, affiliated product feeds, and order-grounded feeds. Amazon is presenting brands and businesses with an opportunity to sell directly to their followership, within Amazon itself.
As a business proprietor or marketer looking to expand their social media marketing( SMM) strategy, Amazon Posts offer a unique approach to content. Rather than creating content on the most recent social media platform and linking to an Amazon account, brands can engage with customers formerly on the Amazon platform, driving deals and engagement.
Access to shoppers who are formerly engaging with Amazon is part of what makes Amazon Posts such an intriguing marketing tool. That access can reduce disunion, one of the most frustrating hurdles for marketers to overcome.
Why You Should Use Amazon Posts to Promote Your Products
Platforms like Amazon and social media continually release new features. So, what are the benefits of investing in this new feature? Let’s look at why Amazon Posts matters for e-commerce brands.
Reach a Wider Audience
Amazon is the most popular buying app in the United States, reaching more than 150 million buyers every month. Amazon Posts helps your brand connect (and convert!) those buyers. Plus, unlike ads on platforms like Facebook and Instagram, Posts let you reach more buyers for free.
A broader reach for free? It’s hard to argue with that.
Reduce Buyer Friction
When we discuss disunion in marketing and deals, we generally identify implicit sticking points and objections that guests encounter during their trip, from a potential trade to conversion.
That disunion can be a tricky issue because just about every decision a client makes can lead them to disunion.
From a marketing viewpoint, your job has two layers. The first subcaste involves removing as much disunion from the client’s trip as humanly possible. Still, your business can not remove every single disunion point. ultimately, the client will encounter a” yes/ no” situation.
That is why the alternative subcaste of marketing involves creating marketing gestures and content that are compelling enough to keep shoppers moving past the disunion points you cannot exclude.
Every form of marketing has its disunion points, but Amazon Posts aims to address two of the most significant issues in marketing.
Competitive Product Visibility
The term’ competitor analysis’ is referenced frequently in digital marketing, and with good reason.
Your brand is likely not the only option for product X or service Y. Whether your brand has 10 competitors or 50, its priority is to stand out and connect with potential shoppers.
Savvy brands and business owners analyze the advertising channels their competitors use. How are they writing their copy? How often are they producing content? Where are their ads appearing? What keywords are on their landing page? These are the questions that drive critical analysis.
Brands ask themselves these questions for one simple reason. When you understand how your competitors think, operate, and promote themselves, hijacking their audience becomes much easier.
Promoting your content through Amazon Posts means your products can appear in ‘related product’ feeds, allowing you to directly advertise to your competitors’ audience when the shopper is primed to make a purchase.
With access to over 150M monthly users, your brand can’t afford to sit on the sidelines and let your competitors dominate the Amazon Posts space.
Who Should Use Amazon Posts to Promote Their Products?
Easily, there are relatively many gratuities to using Amazon Posts, but that still leaves us with one question. How can you know if Amazon Posts is a good fit for your brand?
You wouldn’t promote an exercise outfit on LinkedIn or professional SaaS business results on Snapchat. Every followership has a unique social media experience, and understanding how your shoppers see the world is part of erecting an effective marketing strategy.
Fashion brands are in a fantastic position with this platform. Promoting high-quality images of your products alongside your competitors? It’s a dream come true for the most fashionable brands.
Still, there is a plethora of other brands that can work the Amazon Posts space. However, you can repurpose it and promote it directly to Amazon shoppers if your brand has a wealth of applicable social media content.
Still, there are several key factors that your brand should consider before diving into the Amazon Posts ecosystem.
Your brand must laboriously vend products on Amazon to qualify for this action. Fortunately, Amazon Posts is a free platform, which means you can legitimately contend with larger brands.
Still, this is a perfect way to not only maximize their value but also explore a unique form of consumer marketing if your brand has taken the time to produce high-quality images.
How to Create Amazon Posts
Now that you’ve decided to get started, it’s time to create your first posts. This process is relatively straightforward. Start by visiting the official Amazon Posts website and signing in using your advertising console or Seller Central credentials.
Once you’ve done that, you’ll create a profile by verifying your brand name, uploading an image of your brand’s logo, and you can start making posts on Amazon.
Each Post has five key elements: a brand name and logo, the promoted image, a ‘show product’ button, a caption, and tags. Most of those elements will sound familiar if you’ve spent time promoting on Instagram, but the implementation of tags differs slightly on Amazon.
Instead of hashtags on Instagram, which let you control where your Post appears and what it’s related to, Amazon auto-tags your Post and automatically determines which feeds it will display on.
Tips to Create Amazon Posts That Successfully Promote Your Products
Now that you know what Amazon Posts are, let’s talk about how to make them work for your brand. Here are three tips to make the most of this new feature.
Post Often
This is where SMM shines. Creating a post on Amazon is entirely free! Instead of managing an ad budget, your brand can focus on developing and sharing as much relevant content as possible.
Developing a relationship with shoppers takes time, so the sooner you get started, the better. To ensure regular content updates, schedule your posts through the platform. With posts planned, you can simplify your marketing efforts and consistently engage with your audience.
Daily posting is a good place to start, but if you have an extensive backlog of content, feel free to schedule more. Remember to experiment here to ensure you aren’t overwhelming your audience.
Content Is Still King
We’ve addressed the “quantity” component, but it’s also essential to address the “quality” component.
No one, and I do mean no one, enjoys spam. Instead of overloading your audience with every single possible image, think like an art curator. Your brand is made up of dozens, maybe even hundreds, of unique content pieces. Which pieces are exceptional? What kind of customer will want to engage with a particular piece of content?
Crafting remarkable pieces of content is excellent, but crafting memorable marketing experiences is what drives conversions. Use this platform as an opportunity to explore exactly what your brand and your content are capable of.
Monitor Campaigns and Metrics
Some brands view marketing campaigns as a mad dash for awareness. Don’t get me wrong, traffic is definitely significant, but truly effective marketing is about more than just visibility.
As a marketer, I don’t just want to be seen. I demand to be heard, and when my content doesn’t drive conversions, something needs to change.
This is what makes monitoring your campaigns and metrics crucial. If you’re new to Amazon Posts, it’s not enough to start posting. You need to determine clear marketing objectives, campaign strategies, and content initiatives.
Social media platforms are constantly evolving, and understanding how these changes impact your campaigns makes it much easier to adapt and evolve.
Examples of Successful Promotional Amazon Posts
If you’re worried about what kind of content to create or how to define your visual branding, take a page from an e-commerce store and just let the product speak for itself.
VIKICON offers a relatively small caption, a decent product offering, and some saturated tags. The image itself demands attention.
Bold, eye-catching visuals are a powerful way to tell your entire brand story without saying anything at all. Sometimes, less truly is more.
Likewise, KIWI Design understands the appeal of its product. Getting lost in a virtual reality world is about more than just computational capacity and frame rates. It’s about the shock and awe of diving into an immersive digital experience.
My favorite part about this image? It also sells you on the value of the ceiling pulley system! If you want to get lost in a digital experience, the last thing you want to deal with is tripping over cables.
Conclusion
Social media marketing is pivotal to establishing a relationship between consumers and merchandisers. Our capacity to connect in honest, meaningful ways directly impacts how well our business does. Amazon Posts serves as a ground between social media marketing and a straight e-commerce experience.
Amazon Posts is intriguing in several ways because it reduces disunion and integrates seamlessly with the Amazon platform. That being said, there are brands with dynamic visual content that are immaculately suited for this terrain.
Still, do not waste any further time if your brand falls into that order. Get to strategizing and see how well you can connect with shoppers on Amazon Posts.
Still, please do not hesitate to communicate with our agency if you are interested in exploring other innovative ways to promote your e-commerce business. We can keep you in the circle and mate with you to integrate custom digital marketing strategies.
