Nothing could be more demanding and time-consuming than manually running a business.
When you have to do everything manually, you often spend a lot of time without achieving much.
Social media marketing is no longer a need but an essential element for your business. The primary reason businesses of all kinds succeed in social media marketing is that they have all of their tedious tasks systematized with tools.
Social media marketing, for example, takes an ample amount of time to produce content, publish, manage, and measure it correctly.
How can you possibly do all of it manually?
You need to constantly sit in front of your computer sharing posts on Twitter, Facebook, Instagram, Pinterest, etc. You also need to be manually monitoring your mentions, comments, managing followers, and so on.
How can someone manage Social media efficiently and in less time?
And not just manage but grow the reach and engagement while increasing the quality.
Luckily, nowadays, there are many advanced Social media tools that, once put in place, will take care of all these tedious social media tasks while tremendously boosting your social media engagement.
Just using the right tool will amplify your social media goals in no time and with the same effort.
Here, I have curated the best social media tools to suit your needs. This extensive list is targeted for all types of businesses:
Small, medium, and enterprise alike.
Depending on the type of content you produce and the social media channel you target, choose the one that best fits your needs and budget. Most of them offer a free trial, which should be sufficient for you to test out before you commit yourself to a long-term agreement.
Rest assured, all these are high-quality social media marketing tools that have proven their worth for similar businesses like yours. Let’s get started.
1. Missinglettr (Use Artificial intelligence to create social media content)
Let’s accept it, creating social media content is a time-consuming process. This is what Missinglettr is solving for agencies and content creators. This is perhaps the fastest way to create social media content from your existing articles automatically.
Nonetheless, Missinglettr also takes care of social media scheduling and publishing
2. Crowdfire
Crowdfire is a popular tool that can help you manage and schedule content on Twitter. Apart from Twitter, they also support other social media networks such as Instagram, LinkedIn, Facebook, and Pinterest.
One thing I like most about Crowdfire is the topic suggestion. It allows you to discover articles based on topics that interest you, and with a single click, you can also add them to your Twitter or other social media accounts. It also suggests the best time to tweet, which is a bonus.
This is one social media tool you should check out.
3. Agorapulse
If I have to recommend only one solution for managing your Twitter profile, that will be Agorapulse.
This is one of the best social media marketing and engagement tools on this whole list for dramatically increasing your engagement on Twitter, Facebook, and a few other supported platforms.
When selecting the right social media marketing tool for this job, look for one that allows you to publish, monitor, and engage from a single dashboard.
If your business has a social media team, the team feature of AgoraPulse will make your life easier.
It’s their mobile apps that let me monitor all my Twitter profiles. The best part is that they also allow the saved replies option. The template feature is handy when you have to answer the same questions repeatedly.
4. SocialPilot
Do you want to take your social media campaign to a greater height?
Then, SocialPilot is the best way of achieving that dream.
SocialPilot enables you to schedule up to 2,000 social media posts using their Business Plan. You can access and analyze the activities generated by the posts you’ve made.
You also have the right to grant access to up to six members of your team or staff. They also have a mobile app, which makes it easier for you to schedule content right from the comfort of your fingertips.
SocialPilot is seriously great, and you should start using it right away.
5. Adobe Express
With Adobe Express, it is easy to create videos and graphics that are visually appealing and socially engaging.
If you want to create ads that enjoy a high CTR (click-through rate), then Adobe Express will be your best friend.
Creating stunning images with this tool can make your posts go viral. Here are a few photos I created using Adobe Express within 5 minutes.
The more attractive your posts are, the more you will be seen as an authority in your niche. Leveraging the power of Adobe with Adobe Express will surely help you achieve your goals.
Another thing that I liked about Adobe Express is that you can create perfectly sized images for every social media platform. This is a nifty feature that makes it a powerful social media mobile app for all kinds of users.
6. Canva
When people hear something, they are only able to remember 10% of that information after a week. However, if there’s a relevant image alongside that information, the retention rate increases to 60%.
This is the reason social media marketers give preference to the use of visual content marketing on social media, even more so than on blogs.
And Canva is an excellent tool for creating great images.
Who cares if you are not a good graphic designer? With Canva, you can create some amazing visual content for your social media websites by making use of the templates they offer.
This tool is so good that it can make any novice look like a professional with minimal effort.
7. Hootsuite
Hootsuite is one of the most popular social media tools on the internet.
Like Buffer, Hootsuite helps you instantly connect with more than 35 popular social media networks. With one click, you can plan your posts and have them delivered to your profiles across various social media platforms.
On Hootsuite’s online dashboard, you can quickly engage, collaborate, analyze, and integrate your best content.
8. Edgar
Content marketing is the backbone of social media marketing, and if done right, it can do wonders for your business.
Creating relevant and robust content is not easy and can take a lot of time. So why waste the effort when you can reuse it to market yourself again?
Fact: Almost 60% of marketers reuse their content.
But keeping track of old content and scheduling it for reposting takes a lot of effort.
With Edgar, you cannot only schedule posts, but Edgar also keeps a stack of old content for you. This stack keeps chipping away at old content and moves it out of the cue as a piece gets republished.
This tool helps you manage your old content with ease and efficiency.
9. WhoUnfollowedMe
Have you been following some people on Twitter and want to know if they are following you back?
Or, are some followers quietly leaving without you knowing?
Well, with WhoUnfollowedMe, you can get an accurate picture of those who are unfollowing you.
This will give you insight into whether or not your content is engaging the kinds of users you are seeking to attract.
10. Iconosquare
Iconosquare provides essential metrics regarding your Instagram account.
With this excellent tool, you can gain a vivid picture of the number of likes received, the average total number of likes, your most liked photo, a growth chart of your followers, and even more advanced analytics.
This makes it easy to track lead conversions and send private messages just like on Twitter.
Iconosquare helps you enhance communication with your Instagram followers.
11. Pinterest Analytics
Everyone loves to know how many people are pinning from their website, seeing their pins, and clicking their content.
With Pinterest Analytics, you can quickly see all of these stats. With metrics from your Pinterest profile, you can improve on how to create your pins and boards.
It also gives you an insight into how people are using the ‘Pin It’ button on your site to pin your content to Pinterest.
This tool also shows your highest-performing Pins of all time while giving you insight into the demographics of your Pinterest followers.
12. TailwindApp
This tool is designed to help you with your Pinterest marketing efforts.
Being the official marketing partner for Pinterest, it helps you with bulk uploads, calendar scheduling, and multi-board pin creation.
It helps you find the best time to send your pins and get the best response from your target audience.
13. Social Mention
Do you want to know how many people are talking about you, your brand, or your products on social media?
Then SocialMention is the right tool to help you get what you need. This is a social media search and social media analytics tool that collects content generated by users in a single stream of information.
It enables you to keep an eye on social mentions on over a hundred social media sites to know how popular (or unpopular) you have become.
14. Feedly
With Feedly, you can stay abreast of what is happening on your social media networks.
It keeps you informed of every tweet from your competitors, helping you stay up-to-date with the information necessary for your growth.
Once you are registered, you have access to keyword alerts and updates regarding any changes to the blogs, publications, and YouTube channels you are following.
15. OneStream
OneStream is a powerful social media automation tool that you should bookmark today. This tool does one thing, and it does it well.
With Onestream, you can schedule pre-recorded videos to go live on your favorite social media platforms. Currently, it supports Facebook, Twitter, YouTube, and Periscope. If you have a ton of pre-recorded videos that you want to stream live, you can use the scheduling feature to fill your social media calendar for live videos.
In my testing, it was extremely user-friendly, and you can add videos by uploading them or directly integrating with Dropbox or Google Drive.
The free plan lets you stream to one platform, and paid plans give you unlimited access. They do offer a free trial, which you can use right away to see the power of OneStream.
16. ECamm Live
This easy-to-use Mac app could be your new broadcasting studio if you are using live videos. Ecamm has a huge fan base who use it and recommend it for live broadcasting.
Ecamm supports popular social media live platforms such as Facebook, YouTube, Twitch, and Periscope. You can stream live from your desktop and could do a lot of the following things:
- Use multiple cameras, including DSLRs, and switch between cameras.
- Add lower thirds, screenshots, images, .gif, and a lot more
- Add guests from Skype for a live broadcast. Up to 5 guests at once.
- Show cameras and Skype guests in split screen or grid view
- Stream a pre-recorded video as a live video.
- Add a live picture-in-picture to your pre-recorded content.
- Every broadcast is automatically saved locally for reuse in the future.
- Highlight comments from live watchers in the broadcast
- Offers integration with Restream and Switchboard to live stream on multiple platforms at once.
They offer a free trial, and after trying it for the first time, I was blown away by this tool. This improves your live broadcast to a great extent and lets you add a lot of flair to it.
Best Social Media Tools To Make Your Work More Efficient
These are the best social media marketing tools that will instantly increase your engagement and free up a lot of your time.
If you genuinely want to see an improvement in your social media drive, you need to make use of at least a few of the tools mentioned here.
Sign up for any of them today and watch your social media engagement skyrocket!
Have you used any of these tools on this list? Is there any particular tool you feel should be on this list? Please share your thoughts with us in the comments below!
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