Author: king joshua

Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore. It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel commerce marketing campaign. This article details what omnichannel commerce looks like, why it is crucial for e-commerce brands, and how you…

Blockchain is a decentralized digital ledger that securely stores records across a network of computers in a way that is transparent, immutable, and resistant to tampering. Each “block” contains data, and blocks are linked in a chronological “chain.” What Is a Blockchain? A blockchain is a distributed database or ledger shared across the nodes of a computer network. They are best known for their crucial role in cryptocurrency systems, maintaining a secure and decentralized record of transactions, but they are not limited to cryptocurrency uses. Blockchains can be used to make data in any industry immutable, meaning it cannot be…

Paid advertising is one of the most popular forms of advertising and has grown into a billion-dollar industry. It helps companies reach people who are likely very interested in their services or products by featuring an image or text that they can click on, which brings them to a landing page. On that landing page, the interested prospect can have an opportunity to engage with your business and become a client. When it comes to Google Advertising, what you don’t know CAN hurt you. To have a successful online ad campaign, it’s essential to pay attention to a few key…

Artificial intelligence (AI) has revolutionized the way we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, using generative AI without human intervention could lead to unintended consequences and some anxiety. To explore this concern, let’s examine how to ensure the output from generative AI is more human-like. What is AI content? AI-generated content, commonly known as AI content, is any written, visual, or auditory material created by artificial intelligence algorithms. AI models like ChatGPT draw from a vast database of…

Data as a Service (DaaS) is a cousin of Software as a Service (SaaS). DaaS builds on the concept that the product (in this case, data) can be provided on demand to the user, regardless of geographic or organizational separation. How Does DaaS Help Grow Your Business? Prospecting forms a vital part of B2B sales and your business growth plan because, to paraphrase a popular saying, you can’t always expect the mountain to come to you; sometimes, you have to go to the mountain yourself. Sometimes, you have to contact potential customers and let them know you exist, tell them…

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns, you still have to put in a lot of work to get your ads to reach a broad audience and convert them into customers. That’s why you must optimize your ad campaigns. Ad campaign optimization refers to the steps you take to improve the performance of your campaigns. It helps you maximize your potential and, ultimately, your profits by: targeting the right audience crafting personalized content and messaging leveraging the…

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding boot camps are designed to equip students with the programming skills that employers look for. Generally, between 12 and 40 weeks long, these courses aim to get students into the tech field without spending years in undergraduate school. With the internet and software playing such an essential part in our lives, more and…

Whether it’s your landing pages, product pages, or the user experience on your brand’s app, you surely want to increase conversions and engagement. To achieve this, you need to understand what works for your audience and what doesn’t — and that’s where A/B testing comes in. A/B testing provides the data necessary to make the right decisions about seemingly small but essential details. You probably know you should be A/B testing everything from your website to your email marketing efforts, but maybe you haven’t done it in a while — or maybe your team tried A/B testing in the past…

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status. What’s in a story, though? How does the story develop authenticity? More to the point, how does a brand story create that trusting feeling that customers crave? Brand Stories Create Trust There is a good reason for the popularity of stories among brands, businesses, and…

With more than 300 million monthly active users, Twitter is one of the most dynamic and diverse social media platforms out there. That said, there are plenty of ways to use Twitter as your most significant marketing weapon. That said, there are plenty of ways to use Twitter as your most significant marketing weapon. If you have never participated in or hosted a Twitter chat, then you are certainly missing out on a lot. With Twitter chats, not only can you expand your audience, but you can also boost your brand’s image. In a Twitter chat, individuals discuss a common…