When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development.
Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career.
What Are Coding Bootcamps?
Coding boot camps are designed to equip students with the programming skills that employers look for.
Generally, between 12 and 40 weeks long, these courses aim to get students into the tech field without spending years in undergraduate school.
With the internet and software playing such an essential part in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to thrive.
For the past several years, many employers have said they’ve seen skills gaps in recent graduates—that is, students are often graduating with skills that are a bit out of date.
Coding boot camps have moved to fill that gap, designing intensive courses designed to get people ready for the current workforce in a short amount of time.
In true modern fashion, many of these courses are remote, but there are also options for in-person teaching.
How Much Do Coding Bootcamps Cost?
Coding boot camps are significantly cheaper than most undergraduate educations.
When you commit to a four-year university degree, you can expect to pay about $11,000 per year at a public school in your state—approximately $50,000 total. If you attend a private or out-of-state college, the cost rises exponentially.
Meanwhile, the average tuition for a coding boot camp is just under $15,000 for the entire program.
Boot camps may also allow you to pay your tuition over time, and some, like Flockjay, waive your tuition if you don’t land a well-paying job after completing the program.
How Can a Coding Bootcamp Help You Get a Job in Digital Marketing?
When it comes to digital marketing, you don’t need incredible coding skills—but they can make a significant difference.
The more knowledge you have about how the technology your brand runs on works, the better.
Think of it like the “required” and “preferred” skills sections on job postings.
Chances are, most applicants will have nearly all of the “required” skills, but having some of the more unique “preferred” skills could help you stand out.
If you have coding as one of your skills, a potential employer knows you should be able to speak the same language as the UX and development teams.
This could make things smoother for everyone, as it means at least one member of the marketing team understands what’s possible given budgets, deadlines, and other restrictions and can create marketing campaigns accordingly.
Additionally, if you’re working at a small business or start-up, you may need someone to wear multiple hats.
Regardless of your company’s size, your coding skills could help you as a marketer in various ways.
5 Coding Bootcamps with the Best Job Guarantees
You should expect to see more job guarantees from online schools than in-person bootcamps. Check out the comprehensive list of coding bootcamp job guarantees below:
- 4Geeks Academy
- Revature
- Ubiqum Code Academy
- Awesome Inc U
- CareerFoundry
Why choose a coding bootcamp with guaranteed job placement?
There are several reasons to choose a coding bootcamp that offers a job guarantee:
- You want assurance that you’ll get assistance in finding a job
- You are worried about investing in a bootcamp and not finding a job
- You cannot afford to be unemployed after boot camp
- You have heard stories of other students who have not found jobs after boot camp
What to watch out for when you see a “job guarantee”
- Is the school guaranteeing you a job or a job offer?
- Do you understand all of the graduation requirements (ie, final exams, project work, time commitment)?
- Can you repeat a section of the course, or even the entire course?
- Are job search requirements precise? (ie. Networking, proof of minimum # applications, time limit, reporting back to the bootcamp careers team)
- Does the school count contract, part-time, non-developer, non-technical, or the school’s job offers as “offers?” Can those void the guarantee?
- Are you guaranteed a full or partial refund?
- Are there any prerequisites for eligibility for the job guarantee? (ie. Cityy you live in, English skills, college degree, age, etc.
5 Bootcamps With Job Guarantees
1. 4Geeks Academy
4Geeks Academy offers a Full Stack Coding Bootcamp and a Data Science & Machine Learning Bootcamp. At in-person campuses in the US, Canada, Latin America, and Europe, as well as online.
The 4Geeks Academy job guarantee states that graduates who do not land a job within six months of graduation receive a full refund on tuition.
Length: 9 weeks full-time
Price: $10,999 (tuition varies depending on location and course)
Locations: Multiple locations worldwide, including Miami, Toronto, Santiago, Buenos Aires, Madrid, and Lisbon.
Alum reviews of the 4Geeks Academy Job Guarantee are mainly positive. For example, Tomas Fuentes explains in his 4Geeks Academy review, “I enrolled… with zero programming experience, [so] naturally I was feeling kind of insecure with the journey I was about to start, but the minute I stepped into the class, I received all the help that I could’ve asked for.
They were (and still are, even after I graduated) always willing to help, from aoding-related qquestionsto hadvice on ow to improve your CV..They even helped me land my first job a little less than a month after I graduated.”
2. Revature
Revature is a talent technology company that provides talent to corporate and government partners. Unlike other coding bootcamps, participants in Revature’s Emerging Talent Program are hired by companies at the start of their training. Once the online training is completed, participants then become employees at those companies.
Length: 8-10 weeks
Price: Free
Locations: Online
3. Ubiqum Code Academy
Ubiqum Code Academy offers full-stack web development bootcamps for total beginners. The Ubiqum Code Academy Job Guarantee states that students pay 50% tuition upfront, and 50% once they get a job. If they don’t find a job, they don’t have to pay the second 50% installment. Ubiqum does have specific Guarantee conditions:
- This offer applies automatically to those who have a university degree and are 22-35 years old
- Candidates who do not meet these requirements must pass a personal interview. Ubiqum reserves the right to maintain and/or modify this offer, 50/50, depending on the candidate’s profile.
Length: 5 months
Price: $8000
Locations: Barcelona, Spain; Berlin, Germany
4. Awesome Inc U
The Web Development Bootcamp at Awesome Inc. was created for career changers and focuses on full-stack development. Awesome Inc. U guarantees that graduates of its 16-week boot camp who uphold the job search requirements will receive a job offer within six months of their graduation date, or the school will refund their tuition.
Length: 6 months
Price: $16,000
Location: Lexington, K. Alumni reviews of the Awesome Inc. U Job Guarantee are very positive. For example, a student says in her Awesome Inc U review: “I have never absorbed as much information in such a short period ever in my life… When it was all over, I felt such a sense of accomplishment, and that was just the start! They helped me get my dream job so quickly! My employer is so impressed with the knowledge that I have, and now I am in a place that I had started to think I would never get to. I highly recommend this bootcamp. It is changing lives in my city, and I’m so happy to have been part of it!”
5. CareerFoundry
CareerFoundry is an online mentored coding bootcamp with a job guarantee. The CareerFoundry Job Guarantee states that students will find a job in their new career within six months of graduating, or receive a refund of their tuition. However, there are specific Guarantee Conditions:
- Complete 100% of the program
- Complete a careers services questionnaire
- Create an updated resume and online resume profiles
- Complete one call with a personal placement specialist, and check in bi-weekly via email
- Demonstrate skills through projects, GitHub, and portfolio improvements
- Proof of at least 15 job applications
Length: 6 months
Price: $5000
Locations: Online
Alum reviews of CareerFoundry point out that the Job Guarantee was a significant reason that they chose CareerFoundry. However, other reviews also point out that the requirements to qualify for the job guarantee are overwhelming.
Conclusion
Coding bootcamps could be a great alternative to four-year college degrees for students interested in technology.
With payment options that allow you to pay nothing until you secure a job and courses that can be completed in less than a year, they’re a great way to propel yourself into the tech workforce.
As digital marketing is closely aligned with technology, these courses can also be an excellent way to snag a job in digital marketing.
These skills are in high demand across numerous industries, so the main point is that you’re opening up a wide range of opportunities for yourself.
You may not enter a coding boot camp to become a digital marketer, but you may find that digital marketing is a career you’re ideally suited for.
Have you tried a coding boot camp?
